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SQUARS announces product launch at the AWE EU 2022

SQUARS announces product launch of stand-alone WebAR content creation platform at the AWE EU 2022 in Lisbon. Read more about the agenda here.


We are excited to share that SQUARS will be joining this year’s AWE EU in Lisbon as an exhibiting company. From 20-21 October, we’ll be welcoming media outlets and AR enthusiasts from all around the world at our stand (#107), where we’ll be announcing the launch (20 October) of our very first product, SQUARS – an innovative WebAR content creation platform that’s going to set new standards in terms of AR technology. Read on to find out more about the AWE and our exhibition program.

AWE – What it is

AWE stands for Augmented World Expo and is an event series of conferences and exhibitions hosted in venues across the U.S., Europe, and Asia. As such, it serves as an international platform for the global Extended Reality (XR) community, and facilitates the cooperation and exchange between XR solution providers, startups, investors, developers, brands, recruiters, and many more.

According to its official website, the AWE has brought together around 5,000 companies and more than 60,000 professionals since its foundation in 2010, and has been helpful in advancing businesses in the XR ecosystem all around the world, turning XR into the multi-billion dollar industry it is today. Valued at USD 25.84 billion in 2020, the XR market is estimated to reach up to USD 398 billion by 2026, which makes it one of the fastest growing markets at present.

SQUARS to announce launch of its WebAR platform at the AWE EU 2022

We’re over the moon that after long and intensive preparation, the launch of our first product is finally here. And what better place to share this exciting news than at the AWE EU 2022, an internationally acclaimed two-day XR event taking place in Lisbon, Portugal, on 20 & 21 October!

Who we are

SQUARS is an emerging WebAR content creation platform headquartered in Vienna with the vision to empower everyone to easily create, share, and experience their own AR content with cutting-edge WebAR technology. All you need is access to a web-browser and a camera, with no prior knowledge or apps required.

With its versatile applications, SQUARS is designed to serve the needs of AR-enthusiasts, experienced developers and designers, and large businesses alike, who can use the STUDIO feature to overlay real-life images and with exciting AR events, manage AR campaigns or business projects, and collaborate with group members via text and voice chat.

SQUARS banner

What you can expect from us at the AWE

What would a product launch be without a proper product launch announcement speech? Join our Business Development Manager, Markus, at Auditorio 1 on 20 October (10:05-10:30), and find out how we at SQUARS are planning to nurture an environment in which individuals, professionals, and enterprises can reach their full potential and strengthen their business with AR-enriched content. During the second half of the presentation, there’ll also be a Q&A session where you’ll be able to pose questions of your own and have them answered on the spot.

At our stand (#107), our motivated reps will present our product and services in more detail and happily respond to any questions you might have. We will also share interesting insights about the wide range of applications for our product, and showcase some innovative and exciting capabilities that our AR content creation platform offers.

Workspace Interface

Want to try it out for yourself? Be our guest! We will have the necessary tools ready for you at our stand so you can gain initial experience in using some features of our product, and get a first-hand impression of how easy and entertaining it is to create your own AR experiences with SQUARS.

In keeping with our mission to make AR as easily accessible as possible, your first AR experiences are on us! Our onsite team will be happy to assist you in subscribing to our platform and starting your Free plan, which will give you immediate access to a whole slew of available features of our product.

Come by and see for yourself

Could we spark your interest? Visit us at the AWE EU 2022 at stand 107 and convince yourself of the remarkable range and quality of our services. We can’t wait to welcome you and look forward to engaging conversations.

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